KAT LEE
HORNSTEIN
ABOUT // WORK // CONTACT // SOCIAL
Arthur® Read-Along Video
ROLE: Storyboard Artist // Graphic Designer // co-Producer (2016)
Digital Illustration, Motion Design
SUMMARY // FULL VIDEO // STORYBOARDS
Over 1.6 million views !
In 2016, Youtube partnered with Arthur, TV’s longest running children’s series, for National Literacy Month. Using the colourful world of Arthur and it’s well-known characters, I illustrated, designed and co-produced a joyful short animation where the beloved Arthur cast could interact with key words in the show’s famous opening theme-song, “Believe in Yourself.”
I also designed and advised on all typographic decisions. Working closely with childhood literacy experts we ensured this video was legible to our younger audience, in the early stages of learning to read.
We had roughly a week to design, animate, and post the piece, so we had to move quickly. We crafted the narrative and storyboards. The boards were reviewed by our clients in the Childrens Department, childhood literacy experts, and Marc Brown (creator of Arthur).
FULL VIDEO
ORIGINAL STORYBOARD ART