KAT LEE
HORNSTEIN
ABOUT // WORK // CONTACT // SOCIAL
POINT TAKEN
A PBS PILOT SERIES
LEAD DESIGNER (2016) Cross-platform (Broadcast, Digital, Environmental, Social, Online, Print)
SUMMARY // INTERACTION // BOARDS // DIGITAL SHORTS // TIMELAPSE // CREDITS
![]()
“...a weekly, late night, multi-platform PBS series that champions spirited and civil debate...
with a solid sense of humor.”
![]()
![]()
![]()
![]()
![]()
![]()
SUMMARY
POINT TAKEN was a new PBS Pilot series written, filmed, and produced at WGBH. From initial brand iteration to manifestation across platforms, it was my responsibility to craft and manage the visual world in which POINT TAKEN took place. This role required my eye on every iteration of the brand, from the studio to social media, set screen animations to printed handouts; even occasional wardrobe advice. This is one of the largest roles I have played in a WGBH production, from the ground up.
Including: Brand, Logo, Palette // Broadcast, Digital, On-set, & Online graphics // Social media, Digital shorts & gifs
![]()
LEAD DESIGNER (2016) Cross-platform (Broadcast, Digital, Environmental, Social, Online, Print)
SUMMARY // INTERACTION // BOARDS // DIGITAL SHORTS // TIMELAPSE // CREDITS
“...a weekly, late night, multi-platform PBS series that champions spirited and civil debate...
with a solid sense of humor.”
SUMMARY
POINT TAKEN was a new PBS Pilot series written, filmed, and produced at WGBH. From initial brand iteration to manifestation across platforms, it was my responsibility to craft and manage the visual world in which POINT TAKEN took place. This role required my eye on every iteration of the brand, from the studio to social media, set screen animations to printed handouts; even occasional wardrobe advice. This is one of the largest roles I have played in a WGBH production, from the ground up.
Including: Brand, Logo, Palette // Broadcast, Digital, On-set, & Online graphics // Social media, Digital shorts & gifs
Audience Interaction
(Broadcast and Social Graphics):
Our studio audience was able to vote throughout broadcast, allowing us to display in real time how the panelists’ debate was affecting their opinion as the conversations progressed. Meanwhile, viewers at home could interact with the through live tweets, comments, and trends.
(Broadcast and Social Graphics):
Our studio audience was able to vote throughout broadcast, allowing us to display in real time how the panelists’ debate was affecting their opinion as the conversations progressed. Meanwhile, viewers at home could interact with the through live tweets, comments, and trends.
Logo, graphic & type sketchboards (Broadcast and social)
BURLINGAME “...a sturdy typeface with open, clear shapes that offer high legibility, even in constrained digital settings...”
Originally designed to be used on car dashboards and later for video games,
the larger notches allow you to see subtle details in the type even at a distance.
Originally designed to be used on car dashboards and later for video games,
the larger notches allow you to see subtle details in the type even at a distance.
I chose this font strategically, noting it would be would be high performing in a show so reliant on data legibility.
It’s bold, rogue character suited the personality of the program, and the extended family gave us plenty of mileage to work with across platforms.
It’s bold, rogue character suited the personality of the program, and the extended family gave us plenty of mileage to work with across platforms.
In addition to live broadcast, Point Taken produced digital only content like Kousha Navidar’s “In 1 Word or Less” videos, acrostic style summizing of the topic discussed each week. Animated by Jak Ritger, Kousha’s videos mantained the social media end of the show’s palette as well as other solid Point Taken branding to keep this branch of the show alligned with the rest.
On-Set with Point Taken
Taping day timelapse @ WGBH Studios in Boston.
Creative Credits :
I worked alongside many talented colleagues from the WGBH Creative departments to help bring these ideas to life. Their expertise made this pilot series possible.
WGBH Creative Director Piper Rankine
WGBH Associate Creative Director Alison Kennedy
Broadcast & Set Renderings/Animation Elias Mallette
Sound Design Ned Porter
Digital Shorts (Animation) Jak Ritger
Studio & Set photography Meredith Nierman
WGBH Associate Creative Director Alison Kennedy
Broadcast & Set Renderings/Animation Elias Mallette
Sound Design Ned Porter
Digital Shorts (Animation) Jak Ritger
Studio & Set photography Meredith Nierman
KAT LEE
HORNSTEIN
ABOUT // WORK // CONTACT // SOCIAL