KAT LEE
HORNSTEIN
ABOUT // WORK // CONTACT // SOCIAL
REAL LIVE THEATRE
ROLE: LEAD DESIGNER, BRAND OVERHAUL (2015–16)
Real Live Theatre is a cooperatively produced theatre company based in the Pioneer Valley of Massachusetts.
"THE VALLEY'S MOST ADVENTUROUSLY ECLECTIC NEW ENSEMBLE."
-Chris Rohmann, The Valley Advocate
In 2015 I worked with them to create a strong new brand that accented their mission.
The following year I teamed up with them again to design the marketing for their original piece “The Life and Death of Queen Margaret.”
LIGHT and DARK: A Flexible Brand
The LIFE AND DEATH OF QUEEN MARGARET
(Poster Design, “Trading cards”, Programme design, social)
The Life and Death of Queen Margaret was a remarkably groundbreaking piece, boasting an all female cast, in a poignant reversal of the Shakespearean norm, and celebrating a character deserving of a title all her own.
Full of characteristic Shakespearean violence, struggles for power, love, and loss, this play outlines the fierce, bold side of Margaret’s nature.
Full of characteristic Shakespearean violence, struggles for power, love, and loss, this play outlines the fierce, bold side of Margaret’s nature.
Notes on Design:
For centuries the triangle has represented many versions of “femininity”, from literal to figurative.
In particular the upside down triangle is often seen as a symbol for female, goddess, or womb. It can also symbolize time as “Past-Present-Future” and the stages of a woman’s life as “Maiden-Mother-Crone.”
It should also be noted that geometrically, the triangle is the strongest shape.
I played on all of these potential meanings in the art for Queen Margaret, fitting for the character in the titular role. In lengthening the shape, it takes on a decidedly more threatening mood, even suggesting an impending weapon.
Additionally, these posters were to live amongst hundreds of other busy flyers. By choosing a bold approach with large pools of color, also in coordination with the brand I established in the previous year, I guarunteed Queen Margaret would not go unnoticed.
For centuries the triangle has represented many versions of “femininity”, from literal to figurative.
In particular the upside down triangle is often seen as a symbol for female, goddess, or womb. It can also symbolize time as “Past-Present-Future” and the stages of a woman’s life as “Maiden-Mother-Crone.”
It should also be noted that geometrically, the triangle is the strongest shape.
I played on all of these potential meanings in the art for Queen Margaret, fitting for the character in the titular role. In lengthening the shape, it takes on a decidedly more threatening mood, even suggesting an impending weapon.
Additionally, these posters were to live amongst hundreds of other busy flyers. By choosing a bold approach with large pools of color, also in coordination with the brand I established in the previous year, I guarunteed Queen Margaret would not go unnoticed.
Handouts (Promotional “Trading Cards”)
KAT LEE
HORNSTEIN
ABOUT // WORK // CONTACT // SOCIAL